Time to Value (TTV)
Time to Value (TTV) is the elapsed time between a customer signing up (or signing a contract) and realizing their first measurable outcome from your product.
Two flavors
- Time to first value (TTFV) — quickest taste; e.g., first dashboard rendered, first invoice sent, first ticket resolved
- Time to full value — entire intended workflow live; e.g., team fully onboarded and using core features daily
Why TTV matters
TTV is the strongest predictor of first-year churn. Customers who don't reach value quickly start to question the purchase and disengage. Best-in-class SaaS aims for TTFV under 14 days and time-to-full-value under 60 days for SMB; 30/120 days for mid-market.
How to compress TTV
- Pre-built templates (onboarding workflows, dashboards, integrations)
- Concierge onboarding for high-value accounts
- Async checklist + automated nudges for self-serve
- Remove friction: fewer required fields, smarter defaults, in-product guidance
How BlueHill helps with TTV
Relative-date onboarding templates clone in one click and auto-schedule against the customer's start date. The customer portal eliminates a half-dozen "what's next" emails. Internal notes keep CSMs aligned without slowing the customer down.
Related: Onboarding · Kickoff · Customer health score