Renewal
Renewal is the moment when a customer's contract term ends and they either continue (renew), upgrade, downgrade, or churn.
The renewal timeline (mid-market default)
- T-120 days — renewal forecast created, risk flagged
- T-90 days — pre-renewal QBR
- T-60 days — renewal proposal sent (often with expansion)
- T-30 days — verbal confirmation
- T-0 — paperwork signed, new term begins
Renewal motion types
- Auto-renewal — opt-out contracts (most SaaS)
- Active renewal — customer must affirmatively sign
- Tacit renewal — month-to-month silently continues
Risk signals that a renewal is in trouble
- Drop in product usage
- Champion leaves the company
- Reduced response to outreach
- Increased support tickets
- Failed expansion conversation
- Quiet QBR feedback
How BlueHill helps with renewals
The renewal pipeline view in BlueHill rolls up every account by close date, dollar value, and health signal — so you forecast accurately and identify the 20% of renewals that need executive intervention.
Related: Churn · NRR · QBR · Success plan