Customer Advocacy
Customer advocacy is the stage where customers go beyond using your product and actively promote it — through referrals, reviews, case studies, conference talks, and inbound introductions to peers.
Advocacy activities
- Public reference calls for prospects
- Case studies / customer stories
- G2, Capterra, Trustpilot reviews
- Speaking on webinars or at conferences
- Social media mentions
- Customer advisory board participation
- Referrals to peer companies
Why advocacy matters
Advocates lower CAC: a referred customer closes 2–3× faster and has higher LTV. They also create social proof that compounds — case studies and reviews influence buyers years after publication.
How to build advocacy
- Identify promoters (NPS 9–10)
- Make it easy (provide drafts, talking points, templates)
- Give back (early access, exec dinners, swag)
- Track participation per advocate
- Don't burn advocates with too many asks
How BlueHill helps
Tag customer records with advocacy state (potential, active, fatigued). Track participation history. Surface promoter accounts on the dashboard so the right ask goes to the right person.