# Time to Value (TTV) **Time to Value (TTV)** is the elapsed time between a customer signing up (or signing a contract) and realizing their first measurable outcome from your product. ## Two flavors - **Time to first value (TTFV)** — quickest taste; e.g., first dashboard rendered, first invoice sent, first ticket resolved - **Time to full value** — entire intended workflow live; e.g., team fully onboarded and using core features daily ## Why TTV matters TTV is the strongest predictor of first-year churn. Customers who don't reach value quickly start to question the purchase and disengage. Best-in-class SaaS aims for TTFV under 14 days and time-to-full-value under 60 days for SMB; 30/120 days for mid-market. ## How to compress TTV - Pre-built templates (onboarding workflows, dashboards, integrations) - Concierge onboarding for high-value accounts - Async checklist + automated nudges for self-serve - Remove friction: fewer required fields, smarter defaults, in-product guidance ## How BlueHill helps with TTV Relative-date onboarding templates clone in one click and auto-schedule against the customer's start date. The customer portal eliminates a half-dozen "what's next" emails. Internal notes keep CSMs aligned without slowing the customer down. Related: [Onboarding](/glossary/onboarding) · [Kickoff](/glossary/kickoff) · [Customer health score](/glossary/customer-health-score)