# Renewal **Renewal** is the moment when a customer's contract term ends and they either continue (renew), upgrade, downgrade, or churn. ## The renewal timeline (mid-market default) - **T-120 days** — renewal forecast created, risk flagged - **T-90 days** — pre-renewal QBR - **T-60 days** — renewal proposal sent (often with expansion) - **T-30 days** — verbal confirmation - **T-0** — paperwork signed, new term begins ## Renewal motion types - **Auto-renewal** — opt-out contracts (most SaaS) - **Active renewal** — customer must affirmatively sign - **Tacit renewal** — month-to-month silently continues ## Risk signals that a renewal is in trouble - Drop in product usage - Champion leaves the company - Reduced response to outreach - Increased support tickets - Failed expansion conversation - Quiet QBR feedback ## How BlueHill helps with renewals The renewal pipeline view in BlueHill rolls up every account by close date, dollar value, and health signal — so you forecast accurately and identify the 20% of renewals that need executive intervention. Related: [Churn](/glossary/churn) · [NRR](/glossary/nrr) · [QBR](/glossary/qbr) · [Success plan](/glossary/success-plan)