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# Executive Business Review (EBR)

An **EBR** is a strategic review between the customer's executive sponsor and the vendor's account executive — annual or semi-annual, much higher altitude than a QBR.

## Agenda

1. Year in review — outcomes against the success plan
2. ROI scorecard — quantified value delivered
3. Strategic alignment — where the customer's business is going
4. Roadmap preview — what's coming from the vendor side
5. Multi-year vision — partnership trajectory
6. Renewal + expansion conversation

## EBR vs QBR

- **QBR** — quarterly, tactical, CSM-led
- **EBR** — annual, strategic, AE-led with exec sponsor

## How BlueHill helps

EBR templates pull rolled-up data — total time invested, tickets resolved, milestones delivered, expansion in seat count — directly from the customer's BlueHill record.

Related: [QBR](/glossary/qbr) · [Renewal](/glossary/renewal) · [Success plan](/glossary/success-plan)