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# Customer Success

**Customer success (CS)** is the discipline of proactively ensuring customers achieve their desired outcomes with your product. It's the function that owns post-sale relationship health, retention, and expansion.

## CS vs support vs sales

- **Sales** — sells the product
- **Support** — reactively resolves tickets
- **Success** — proactively drives outcomes
- **Operations** — the underlying workflow plumbing that lets all three function

## CS team responsibilities

- Onboarding new customers
- Running QBRs and EBRs
- Tracking customer health
- Identifying expansion opportunities
- Renewing contracts
- Acting as the voice of customer back to product

## Metrics CS owns

NRR, GRR, churn rate, expansion rate, time-to-value, NPS/CSAT, customer health score, renewal forecast accuracy.

## How BlueHill helps CS teams

Status reports, interaction timelines, customer health views, and onboarding templates give CSMs the operational picture they need without spending half their day in spreadsheets.

Related: [Customer operations](/what-is-customer-operations) · [QBR](/glossary/qbr) · [NRR](/glossary/nrr) · [Churn](/glossary/churn)
