# Customer Journey The **customer journey** is the end-to-end sequence of stages a customer moves through with your company — from first awareness, through evaluation, purchase, onboarding, ongoing use, renewal, and either expansion or churn. ## Common stages 1. **Awareness** — discovers the problem and your product 2. **Consideration** — comparing options 3. **Purchase** — signs the contract 4. **Onboarding** — first 30–60 days 5. **Adoption** — daily / weekly use 6. **Expansion** — adds seats, tiers, modules 7. **Renewal** — contract continues 8. **Advocacy** — refers others, writes reviews ## Why mapping it matters A documented customer journey helps every team — marketing, sales, CS, support, product — know what the customer is experiencing right now and what they need next. Without a map, each team optimizes locally and the customer feels handoff friction. ## How BlueHill helps BlueHill represents every stage of the post-sale journey natively — onboarding templates, ongoing project work, QBRs, renewal pipeline, expansion tracking — so the journey isn't theoretical, it's operational. Related: [Lifecycle](/glossary/lifecycle) · [Milestone](/glossary/milestone) · [Onboarding](/glossary/onboarding)